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If you’re like a lot of artists, music marketing is that scary thing you’re supposed to do once you’ve finished making the music. You’ve written and recorded a song or album you’re proud of. Now you need to get your existing fans excited, reach new listeners, and find more ways of earning money from your music. Yes, that’s where this whole music marketing thing comes in. If you’re reading this, it’s probably safe to assume you don’t have a fancy management team or big label handling […]
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How Google’s continuous scroll can impact SEO
In December, Google introduced continuous scroll to desktop search results. SEO practitioners immediately anticipated what the move’s impact will be on the industry. In this article, I’ll share insights on continuous scroll’s relevance today, its potential impact to the search experience, and how SEOs can adapt. To click or to scroll? That’s not the question! The way I see it, continuous scroll signals a move away from the outdated “page” metaphor. Since the early 1990s, we have used the term “webpages,” as if websites were printed […]
