In the latests episode of the Search Off The Record podcast with Googlers John Mueller, Gary Illyes, Martin Splitt and this week’s special guest Mariya Moeva – they spoke about Google’s SiteKit and then also about the serving index. Gary gave a summary of how Google’s serving index works.
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Daily Search Forum Recap: September 10, 2021
Here is a recap of what happened in the search forums today…


