Steve Marin runs Spark PPC, a marketing consulting firm based in New York City, he focuses on small to medium sized businesses. He has been doing SEM and SEO for over 8 years now. He said he loves both PPC and SEO, they are both children to him – he can’t pick one he loves more. He kind of fell into running his own company after helping a family member’s boss with SEO and PPC and that client has still been his main client for the past five years.