Daily Search Forum Recap: March 10, 2021

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store, allowing your customers to click, download, and then start using your app. The Microsoft Store in action. The Microsoft Store, for those Apple users, is where PC users go to learn about games, apps, and new software from Microsoft. The new Microsoft Store Ads s all desktop traffic, with mission-driven […]

In the first part of our SEM career playbook series, we defined the roles you will likely find within the digital marketing industry. Once you have secured a great position, you need a game plan to thrive and excel.  Your employer often provides opportunities to sharpen your skills and advance your SEM career. If you proactively capture every opportunity to learn and take on more responsibilities, your development will accelerate significantly.  Flourishing within an SEM role is a balance of mindset, education, and development. Of course, […]

In part one of my interview with Udit Mhatre, the Senior SEO Manager at DuMont Project…