Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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Google Image Search Lens Tests Search, Text & Translate Options
In 2018, Google added a lens button to the mobile search image results. That eventually came to desktop as Google more tightly integrated Lens into Image Search. Now we are seeing Google test options for search, text and translate using Google Lens in Google Image Search.
Microsoft Ads introduces PLA Extensions
PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and reach. How it works. Previously limited by ad supply constraints onsite (advertising products on a retailer’s website), brands will now be able to reach a significantly larger number of in-market shoppers offsite. By displaying highly relevant product ads to shoppers and directing them back to the retailer’s website for purchase, […]
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