Larry Page & Sergey Brin Knock On Your Door

Google has dropped the “website” button in the Google hotel search listings. Previously, if you clicked on a hotel listing, the listing detail page would show a “website” button. That button would take you to the hotel’s website landing page, to potentially book there…

I am not sure why there are such extreme divisions in the SEO industry around site level vs page level signals. Some say Google only uses page level signals for rankings and some say Google uses both, page and site level signals. The reality is there is truth to both of those arguments but to outright say Google does not use some overall site higher level signals would be wrong.

Google’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. What was said. John Mueller said at the 13:52 mark in the recording when asked about links: “Well, it’s something where I imagine, over time, the weight on the links. At some point, will drop […]