Google Dublin Painting With A View

I conducted a very unscientific poll on Twitter asking marketers who do SEO and PPC if they are worried about their budgets being cut in 2023 due to the recession (or looming recession). 23% of marketers said they are very worried, 37% said they are somewhat worried and 40% said they are not worried.

Google has published this years year in review for the top searches it saw in 2021. From COVID vaccine, to Dogecoin and AMC stock to Alec Baldwin to Simone Biles and Dune and Gabby Petito and of course Squid Game. Those and more were all in the top searches globally for terms people searched in 2021.

Only the spammiest of spammy SEOs “guarantee” anything. “Guaranteed” first position rankings, “guaranteed” traffic estimates, and “guaranteed” ROI only live in the deepest, darkest pits of spammy LinkedIn InMails. And only the unsuspecting, naive, plus frankly ignorant businesses fall for these flagrant falsehoods. But… That’s not to say you can’t forecast or predict page rankings, traffic estimates, or search ROI. Nuance and context make all the difference. You can – if you know what you’re doing – predict the odds of success or failure ahead of […]