Google Won’t Test FLoC In Europe – Not Yet At Least

Marshall Vale from Google said on Twitter that Google will first begin testing FLoC, the company’s cookie alternative, in the US and select countries. It will not be testing FLoC in European countries to start likely because of GDPR concerns.

Search News Buzz Video Recap: Zero Google Click Study, Final Mobile First Indexing, Page Experience Rollout & Search Console News

Daily Search Forum Recap: March 29, 2021