Shark In The Google Search Console Report

Here we go again; yet another Google search ranking algorithm update seems to have touched down on February 14th, maybe as early as February 13th, and seems to be continuing to shake things up throughout today. We previously covered unconfirmed updates on the 8th/9th and also the 4th.

I have an admission: I once created “doorway pages” on a large scale. In my defense, this was years before Google existed. And, it was not considered spam in those days.  Doorway pages might seem like a nebulous concept for some marketers to grasp. Since Google announced that creating such pages was considered illicit practice, there has been some confusion.  However, such mixups are just as wrong as cloaking in SEO. So read on, and I will explain what doorway pages are, how to watch for […]

Google’s John Mueller said that when it comes to Google trusting a website, “when it comes to trust it’s definitely not a matter of just links that are pointing at a website.” He first said that trust is not something Google has a score for.