Video: Google Parabola String Art

Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying:  “I changed my mind on HTML sitemaps over the years, they should never be needed. Sites small [and] large should always have a clear navigational structure.” This is a slightly stronger stance than what he’s expressed in the past: “When it comes to SEO … for small sites, your site should be crawlable anyway (and if you’re using a common CMS, it’ll almost always […]

What a week, we had another big unconfirmed Google search ranking algorithm update. Google Ads had a pretty massive bug with campaign disapprovals and suspensions. Google published a new SEO link best practices. Google has implied its guidelines…

Here is a recap of what happened in the search forums today…