Wearing A G Belt At The Google Office

You’ve set up your Google Ads Performance Max campaigns for success. Now you need insights into performance, keyword themes, where your dollars are being spent and more. The problem? Getting data and insights from Performance Max can be frustrating. Here are some tips and tricks we’ve uncovered so far. Insights: Performance trends While more granular data is limited, take advantage of the Insights tab. There is some useful info on overall trends. You can view week-over-week or month-over-month data. Insights: Keyword themes Additionally, while you cannot […]

Writing. Everyone thinks they can do it, no one wants to do it, and it’s never perfect. We love writing because it stimulates the mind, informs us of something new, and teaches us new ways to think about important topics in our lives.  However, writing can be a difficult skill to master. Even when you think you have, you’ll keep making the same mistakes as when you started.  Likewise, writing requires intense discipline and is not for the wandering or distracted mind.  So the next time […]

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. antitrust and consumer protection laws. Why we care: This is the latest in a string of lawsuits in which Google has been accused of violating antitrust laws. The outcome of these cases could force the search engine to implement big changes such as the divestment of […]