Last week, PPCGreg posted on Twitter that Google Ads is “taking more liberties in the queries they’re allowing for Exact Match to show for. He said it “seems like they loosened things up a good bit.”
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Google Search Results With Hear This Out Loud Button
Google may be testing a new feature in search for its featured snippets and knowledge panels to read the content of that snippet to you. Manikandan shared a screenshot with me on Twitter of Google Search showing a button that reads “hear this out loud” in the featured snippet box in Google Search.
Make the switch to GA4, or Google will do it for you
If you get Google’s Analytics emails, you may have already gotten the word. But ICYMI, Google has once again reminded us that Universal Analytics (UA) will stop processing data on July 1. What’s new is the email states that starting in March, any customer who does not set up a GA4 property with basic settings, Google will configure one with a few basic settings consistent with the existing Universal Analytics property; this includes certain conversion events, Google Ads links, and existing gtag or analytics.js tags. Opt-out. […]


