Here is a recap of what happened in the search forums today…
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New Updates To Google Search Ads 360
Google has made some big updates to its Search Ads 360 platform. Search Ads 360 is a search management platform that helps marketers manage search marketing campaigns across multiple engines and media channels. It currently supports Google Ads, Microsoft Advertising, Yahoo! Japan Sponsored Products, Baidu and Yahoo! Gemini.
[Sponsored]: Webinar: An SEO guide to fixing keyword cannibalism
Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. This can become a problem for your website if you have multiple pages competing for the same keyword and one or more of your pages are underperforming. If you’re concerned your website is experiencing harmful keyword cannibalization, don’t panic! Join Conductor for a discussion on identifying keyword cannibalization and what steps you can take to resolve instances of harmful cannibalization on your website. Register today for “An SEO Guide to Finding […]
Google: Break YMYL & Non-YMYL Content Into Separate Sites
If your website contains both YMYL, your money / your life, and non-YMYL topics of content, you may want to consider separating those out into their own standalone websites. Google’s John Mueller implied that sometimes Google can do that automatically but it is safer to do it on your end so that you don’t have to meet a specific E-A-T, expertise authority trustworthiness, threshold for the non YMYL content on that site.
