Google’s Paul Bakaus, he is very involved in web stories these days, said on Twitter that at Google “we don’t generally ‘suspend’ sites, and when you fix issues, you are always eligible to reappear.” Truth is, and I posted this reminder before, Google Discover is impacted by core updates and requires a higher level of all those good E-A-Ts we talk about.
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This day in search marketing history: February 5
Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” Curious about what changed? Read all about it in Moz upgrades controversial ‘domain authority’ metric. To be clear, Google does not use Domain Authority to determine ranking. “We don’t use domain authority at all in our algorithms,” according to a tweet. by Google’s John […]
COVID Change How You Do SEO? Poll Results
J Turnbull posted a poll on Twitter asking SEOs if COVID changed how you do SEO. Like any SEO poll, the results were somewhat mixed. But of the 259 responses (not a ton), 52.5% said no, COVID did not change how they do SEO.
