A competitor to Google Analytics named Simple Analytics wrote on its blog “Google penalizes you for using Google Analytics.” John Mueller of Google was asked if this is true and John said on Twitter “No, it’s not the case that we penalize for Google Analytics.”
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Quality score in paid search: Vanity or valuable?
Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing metric that sparks debate. A vanity metric? Some practitioners contend that quality score is a vanity metric. Others view quality score as a KPI to be optimized and reported regularly. The discussion rages on. There’s also the question of whether quality score is a factor in ad rank. (Spoiler alert, it is indeed a factor.) Quality score might be the most […]
