Here is a recap of what happened in the search forums today…
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How to optimize underperforming content
If your content isn’t performing as well as you expected, or old pieces you published a few years ago are no longer relevant or pulling their weight, it’s time for an update. Specifically, it’s time to optimize your underperforming content. This is the process of updating, tweaking, editing, and rewriting old content that’s not pulling in ROI. The goal is to improve the content so it will eventually start: Ranking in search.Getting read.Gaining engagement such as shares or comments.Earning conversions. Often, optimizing your underperforming content is […]
Googlebot Doesn’t Evaluate The Core Web Vitals; Chrome Does
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On-Site Search Best Practices For SEO & User Experience via @sejournal, @KayleLarkin
Make sure your on-site search helps convert site visitors into customers with these SEO best practices. The post On-Site Search Best Practices For SEO & User Experience appeared first on Search Engine Journal.
