While Google already published its annual web spam report for 2020, yesterday Google also published a bit more details on how the company tackled webspam in 2020. Specifically, Google said it sent out less manual webspam actions than previous years, 2.9 million in 2020, due to its algorithms tackling the spam automatically.
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John Mueller of Google dropped a fun tweet yesterday where he wrote “thinking about premature optimization, but for SEO…” Premature SEO… Of course, the responses are somewhat interesting and I thought I’d share some of the early responses, but click through to the Twitter thread to explore more.
Case study: Are indented search results on Google actually hurting your business?
Google reinstated indented search results at the end of 2021. Indented search results are when Google shows additional page(s) from the same domain that it thinks are relevant to your query. These usually occur on Page 1. Many people might think having two search results on Page 1 is a good thing, but I will show you why I don’t agree. Keyword optimization As SEO strategists, we are optimizing certain pages to appear for a keyword or query. In the case of indented search results, pages you […]
This day in search marketing history: February 11
Yahoo officially rejects Microsoft In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo. The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders. Microsoft basically rejected Yahoo’s rejection, calling it “unfortunate” and pledging to “pursue all necessary steps” to get what it called its “full and fair” proposal to be accepted. In other words, this wasn’t the end of the story. Dig deeper: Not So Crazy: Yahoo May Partner […]
