In 2013, Google told us that it is not enough to disavow links if you want your unnatural link manual action to be reversed. Is that still true in 2021? The answer is probably yes.
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This day in search marketing history: January 11
The mobile intrusive interstitials penalty In 2017, Google started rolling out the mobile intrusive interstitials penalty. In August 2016, Google announced plans to lower the rankings of pages “where content is not easily accessible to a user on the transition from the mobile search results” – and that crackdown would begin on Jan. 10, 2017. Why did Google do this? They believed this type of ad was “problematic” on mobile devices with smaller screens. Google explained which types of interstitials were going to be problematic, including: […]
