Google’s John Mueller was asked if templated content above the fold can rank in Google Search, where the unique content is below the fold. John Mueller said “the important part for us is really that there is some amount of unique content in the above the fold area.”
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This day in search marketing history: January 14
R.I.P. AMP In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We didn’t see any year-over-year declines in traffic that we could tie to AMP aside from the loss of pageviews to a handful of pieces that routinely spike for organic traffic. Why did Search Engine Land shut off AMP? As we explained in We’re turning off AMP […]
Google Ads Editor To Gain Performance Max Campaigns In Next Release
Google will be bringing performance max campaign support to the Google Ads Editor in the next release, according to Ginny Marvin. We are currently at version 1.8 – so it might be in version 1.9 or maybe they will go directly to version 2.0.


