Google Product Structured Data Supports Back Order Availability

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature of leads and the variance in quality are two of the biggest impediments. Unlike ecommerce where a purchase signifies the “end” of the transaction, lead creation is the beginning of the sales process – and just because someone fills out a form doesn’t make them a quality lead. With so much more left to play, […]

Here is a recap of what happened in the search forums today…

Google’s John Mueller recommended that when it comes to your Google News sitemap file, try to use one sitemap file. John said it will result in Google being able to “crawl it faster” and Google does not “have to consolidate signals” he added.