Google was asked in what case will Google not select an exact match of a keyword versus a close matching keyword in the campaign. PPCGreg who asked this on Twitter said he is “seeing a growing number of instances where this is the case.”
Related Posts
Google Recipe Rich Results Images Disappearing Again From Search Results
In 2019, Google had issues with displaying images in the rich results recipe carousel for a nice number of recipe sites. The issue I think was resolved twice and ultimately fixed. But it might be happening again, in 2021.
Snapchat introduces attributable mid-roll ads for Snap Stories
Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI. Please visit Search Engine Land for the full article.
SEO Poll On Near Me Optimization Is Mixed
Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were pretty almost evenly split amongst “yes” and “no”, with more people leaning to “it depends.”
