It has been almost three years since Google rebranded Google AdWords to Google Ads and still almost half of us still refer to it as AdWords or Google AdWords and not Google Ads. I’ll be honest, I call it Google Ads now but I write it a lot, so that helps.
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The title tag is one of the most important SEO elements. It can have a great impact on your rankings. In my experience, optimizing title tags can give rankings a strong boost. There are many different ways to approach optimizing a title tag. One is making sure they fit within the 55-60 character limit. Though other SEOs suggest it’s okay to have title tags that are up to 70 characters long. There are also concerns that getting the title truncated in search results or having it […]
This day in search marketing history: January 29
Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Buzzea was less than thrilled about being called a link network, saying they “oppose this assertion since we never stopped wanting to keep the ethical side of sponsored articles focusing on quality and natural links created.” As a result of the penalty, Buzzea officially called it quits. Read all about it in Google Takes Down Another Link Network, France’s Buzzea. […]
Daily Search Forum Recap: June 2, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google may be rolling out a new featured snippet style…
