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Google Ads label is now a bold black text Sponsored label
Google is rolling out a new search ad label, replacing the black “Ad” label with a new bold black text “Sponsored” label. This is rolling out in conjunction with the new site names and larger favicons in the mobile search results, Google announced. What is looks like. Here is a screenshot of the new bold black “Sponsored” text ad label for the Google Ads: Why the change. Google said this is to help “make sense of the information you see is ensuring that ads are clearly […]
Google: Billions Of Redirects Are Fine But Site Moves Do Impact Rankings
Someone is looking to move to a new CMS where the site has 20,000 products on the front-end of the website. When the site switches to a new CMS, it sounds like the URLs will need to change. He asked if he could redirect 20,000 URLs.
How to drive 10x more conversions with magnetic paid search offers
You’ve got a lot of levers to pull in your paid search account that might improve performance. But the absolute best optimization you can make is one you won’t find in the Google Ads interface. The open secret of successful paid search managers is to start with a magnetic offer. Magnetic offers attract your target market and repel everyone else, saving on ad spend and driving up conversion rates. In this article, you’ll learn how to make your offer magnetic and 10x your conversions. The number […]
