Gary Illyes of Google spent a nice amount of time talking in the last Search Off The Record podcast about information retrieval. If you have not read anything in-depth about this topic, I highly recommend you listen to what Gary said.
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Google Local Pack Without Any Call To Action Buttons
If you search for [restaurants near me] in Google Search mobile or desktop, you will see the local three pack and map but you won’t see buttons to call the restaurant or directions or a way to order online. You will not see any call to action buttons, or at least I don’t and many others do not.
This day in search marketing history: March 27
Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search results substituted for ad clicks when PPC ads were turned off. Google found that, on average: 81% of ad impressions and 66% of ad clicks occurred in the absence of an associated organic result on the first page of search results. 50% of the ad clicks that occurred with a Position […]
