Daily Search Forum Recap: June 18, 2021

Google first launched what it called cameos, selfie style videos from well-known people, back in 2017. Generally those shows up for people’s own knowledge panels, like you would see for a search on my name. But now, it seems Google is showing them for product searches and more generic searches.

Microsoft Advertising has announced it will soon begin to allow “phrase match will begin to incorporate behaviors of broad match modifier.” This is a similar move Google did back in February and Microsoft is saying the reason is to “simplify keywords and improve your relevancy when reaching customers.”