Google may be releasing two new reports within Google My Business Insights. One report shows your business’s popular times or “rush hour” and the other report shows what your company is known for.
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TikTok is now looking to expand its content offerings by allowing creators to sell premium episodes of their shows directly to viewers. How it works. The new feature, which is still in the testing phase, would allow TikTok users to purchase access to exclusive episodes of their favorite series, with creators setting their own prices for the content. The move is seen as a way for TikTok to compete with other streaming services like Netflix and Amazon Prime Video, which already offer a wide range of […]
Google Performance Max adds Store Sales reporting, bidding
Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x more likely to make a purchase from brands, according to Google. Why we care: Marketers can accurately measure their brand’s total sales both on and offline using Store Sales, helping them to better optimize bids for in-store revenue, potentially resulting in a higher omnichannel return on […]
Google May Use IndexNow Protocol For Instant Indexing
Surprise, surprise, Google has confirmed it is testing the new IndexNow protocol that was headed by Microsoft Bing and launched a few weeks ago. I am honestly shocked and I didn’t expect Google to participate since the search company has been shy when it comes to pushing content to its index over the years.


