A Lot Of Expandable Google Ads

Weak advertising demand and competition from TikTok and other rivals yielded lower fourth quarter revenue and profit for Meta, Facebook’s parent company.  Ad revenue was down 4% to $31.3 billion at Meta’s advertising-supported properties, including   Facebook, Instagram, Messenger, and WhatsApp. Advertising revenue was 97% of Meta’s total revenue in the quarter.  Ad revenue in North America was flat, declined 16% in Europe and 3% in the Asia-Pacific. Revenue increased by 5% elsewhere (“Rest of World” in the table below).  The decline was attributed to “weak […]

Google first launched what it called cameos, selfie style videos from well-known people, back in 2017. Generally those shows up for people’s own knowledge panels, like you would see for a search on my name. But now, it seems Google is showing them for product searches and more generic searches.

In part one, we learned more about Christine Zirnheld, aka Shep, the Digital Marketing Manager at Cypress North and a co-host on Marketing O’Clock. We also spoke about her being a PPC hypocrite specific with broad match and its powers, in some cases…