We had a bit of a breather this week with the July 4th weekend and a bit of a slower news week. I did post a recap of the past month of Google SEO and webmaster topics, it was a big month…
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Search News Buzz Video Recap: Google Algorithm Tweaks, Evil Featured Snippets, Bing Content Submission API & More
To kick things off, I discussed my monthly Google webmaster report is out and that you can catch up on all the important Google news there. Also, Google seemed to have another unconfirmed update last weekend…
Google: A Mix Of Positive & Negative Reviews More Trustworthy
Google has updated the Google Business Profiles Get Reviews help document to explicitly say that having a mix of positive and negative reviews are more trustworthy, than I guess just all positive reviews. Joy Hawkins spotted this and posted on Twitter saying “I know countless studies have shown this but it’s nice to see Google acknowledge it too.”
7 proven methods to explain the value of SEO
SEO is the most undervalued marketing channel. It gets a shoestring budget compared to PPC or TV ads. And then it has to fight to justify its existence. Not anymore. In this article, you’ll learn seven proven ways to explain the value of SEO. Why most SEO reporting needs ripping up Resource-strapped search marketers rarely do themselves any favors. They give data-laden reports that lack context. Many read more like annual accounts, with numbers everywhere, arrows up and down. But these reports fail to take into […]
