Richard Nazarewicz is the Technical SEO Manager at the Wall Street Journal and I was actually suppose to visit him over a year ago, before COVID hit, at the WSJ offices but then COVID happened…
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The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google Ads may continue to use these signals to inform Google’s systems over the campaign lifecycle.
Google: JSON-LD Doesn’t Give You An SEO Benefit Over Other Markup Formats
Google on occasion tells you which method of technology they prefer over others. They did it with mobile, saying go responsive over other methods. They did it was schema markup solutions, saying JSON-LD is preferred over other methods. But using a preferred method does not give you any benefit in Google Search than a non-preferred method.


