Daily Search Forum Recap: July 14, 2021

Google has updated the directions icon it uses for its local search results. Before the icon had a shape with an arrow in white within it, now it has a simple arrow upwards. This is present both in the local pack and in the Google Maps listings on mobile.

Running SEO campaigns involves many moving parts. You need comprehensive planning, masterful execution and ongoing monitoring to drive results.  Search marketing on a global scale is all that – and then some. International SEO comes with a unique set of challenges. The biggest obstacle is working for global clients with a “decentralized” approach to marketing. Often, they have siloed organizational structures, making them unable to appropriately communicate SEO and paid media initiatives across global markets.   This article breaks down the problem international search marketers face when […]

Just a reminder, since I am seeing this question come up often. The Google product reviews update is updated periodically, just like with core updates. Google will run them every now and then as it sees fit, so far, Google confirmed five different product review updates.