Back in September 2020, Google announced it would show less search term data in the Google Ads Search Terms report. As you can imagine, the advertising community was not happy. But something changed yesterday and all the search term data is now showing in that report.
Related Posts
5 steps to optimize your brand in search by Digital Marketing Depot
In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services. Your brand is constantly under attack in paid search from businesses and brands freeloading on your brand equity, bidding on your brand terms, and using your brand name and trademarks in their ad copy. These brand crashers are driving up your brand CPCs and syphoning off […]
Search News Buzz Video Recap: Google Search Volatility, Google SpamBrain & Spam Report, Google Search Tests & Analytics Bugs
Before I start, just a reminder, this was pre-recorded and schedules to go live as I am offline today for Passover. That being said, it was a busy week with a lot of Google search ranking volatility this week…
An SEO guide to nofollow, UGC and sponsored links
Internal and external links are essential topics every SEO must learn. Links send users to external sites or can be used internally to keep people on your site and help search engines find more of your pages. Over time, you’ll find links that you want to “explain” to search engines, such as: Sponsored links. User-generated content (UGC) links. Nofollow links. Using these attributes properly gives you greater control over how search engines identify and categorize certain links. Learn how to master all three of these values to […]
