Ever since Friday morning, August 6th, I’ve been seeing signals of a possible Google Search ranking algorithm update. This looks like a typical unconfirmed Google search update with both chatter from the SEO community and the automated tracking tools picking up the fluctuations.
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More On How Google Uses Machine Learning In Google Search
This past Friday, I asked John Mueller of Google a bit more on if and how Google may use machine learning for adjusting the weights of various ranking signals. The short answer is, Google may or may not do this, depending on the specific ranking signal.


