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New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”
Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media. However, exclusively focusing on keywords can limit a campaign’s performance and spend-through, thereby constraining the revenue potential for retailers. This is because shoppers on retail websites often browse through […]
Understanding quiet quitting in SEO – the silent exodus
“I’m just gonna come in and do my job. Still doing all my deliverables, but not a day early, not doing anyone else’s job on top of mine, not coming in a minute before 9 a.m. and not staying a minute later than 5 p.m. I don’t care anymore.” This is quiet quitting. 40% of the global workforce is looking to leave their jobs in the next 3 to 6 months, according to “To quit or not to quit” by Mckinsey and Company. The difference will […]
SEM career playbook: Overview of a growing industry
Digital marketing is a great career field. For more than two decades, digital marketing has been a growing field where individuals can thrive and build impressive careers. The industry is always changing. But one thing that won’t change is that companies will continue to need smart people to manage their digital marketing initiatives. U.S. digital ad spending will continue to grow over the next five years, according to eMarketer research. By 2025, U.S. digital ad spending should reach approximately $315 billion. The rate of change is […]
