Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Related Posts
How to avoid 7 mistakes that tank retail Performance Max campaigns
Imagine this: A small business owner, relying on Google Ads to make sales on his Shopify store, has had his livelihood crushed by Performance Max in two months. Sales are practically zero, cost per conversion is up 20x ($6 to $120), yet his Optimization Score is at 100%. It’s a real and unfortunate situation that contradicts Google’s stance that their automation makes online advertising easier. In fact, it illustrates how desperately the PPC advertising community needs better education on ad platform automation, especially when it comes […]
Google: Work On The Larger SEO Issues Before The One Off Issues
Google’s John Mueller recommended the obvious (as I write this I am asking myself why write it but hey, sometimes the obvious needs to be reminded). If you have SEO work to do, do the work that is a larger problem before you do the smaller ones, like the one-offs.
