Search News Buzz Video Recap: Google Ranking Update, Pages Dropping In & Out, Big Publishers Benefit & Author URLs and Rankings

There has been what I would call light fluctuations in the Google search results over the past several days, some a bit over the weekend as well. There is more than the average chatter and fluctuations that you would typically see but not at really big Google update levels.

Google’s John Mueller felt the need to post a PSA that said having an incorrect date set in your last modification date within your HTTP header won’t hurt your SEO. He said on Mastodon, having an incorrect date set there “won’t negatively affect your site’s overall SEO if used wrongly.”

I spotted an interesting comment from John Mueller of Google about URLs and reducing duplication. He said focusing on individual URLs here and there won’t help you much, it is more about looking where you can “reduce duplication by a factor of 10x.”