Google has posted a document about upcoming changes to the Google podcasting requirements coming by September 21, 2021. All podcast RSS feeds must now include more details on the show level to be eligible to appear in Google Search and Podcasts recommendations.
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Spend your marketing budget wisely with incrementality measurement by Cynthia Ramsaran
Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. So, what is incrementally, and how do you measure campaign effectiveness using incrementality testing and optimize them for success? Register today for “Demystifying ‘Incrementality’ for Marketing Success,” presented by iQuanti. Click here to view more Search Engine Land webinars. The post Spend your marketing budget wisely […]
