Danny Sullivan of Google said on Twitter that the search company is “working on improving our responses” to making edits to some of the data shown in knowledge panels. The issue here is with some professors having a title professor but others gaining a subtitle, like law professor, and if that is correct or not.
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This day in search marketing history: February 12
Google penalizes JCPenney for link scheme In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold. So they asked someone familiar with SEO to look into it. What they found: JCPenney’s site had thousands of peculiar links pointing to it with very descriptive anchor text. The Times shared its findings with Google – and […]


