In part one, Brett and I spoke about his passion for paid search and helping others in the industry. In part two with Brett Bodofsky, after the cops left the scene, we spoke about common themes of a third party PPC integration…
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Google Ads adds 2 new campaign types: Video views, demand gen
Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Here’s what we know about the new campaigns announced at Google Marketing Live today. Video view Campaigns. This campaign type does precisely what it is named, maximize views. A study showed that with Video view campaigns, advertisers saw on average 40% more views than in-steam skippable […]
Daily Search Forum Recap: December 14, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said its ads platform is not impacted or affected by the Log4j 2 vulnerability, but if you use APIs…
