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Google: Creating Unrelated Content To Build Links Is A “Wasted Opportunity”
Google’s John Mueller was asked if it is against Google’s webmaster guidelines to create a blog and build content that is unrelated to your business, with the sole intent of building links. John said no, it is not against Google’s guidelines but that the whole thing is a “wasted opportunity.”
Google helpful content update is now rolling out
Google has started to roll out the new helpful content update that it pre-announced last week. As a reminder, Google’s helpful content update is a sitewide signal. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first. In short, did you write that piece of content to rank on Google or did you write it to help users? The announcement. Google said on its update page on Aug. 25: “released the August 2022 helpful […]


