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Google: Really, Link Exchanges Are Against Our Guidelines
I found a question and answer dialog between an SEO and John Mueller of Google on last Friday’s hangout interesting. The answer to the question for most of you is obvious, exchanging a link for a link is against Google’s guidelines but it seems some may think it is not if they are topically relevant.
A guide to keyword cannibalization in SEO and how to fix it
Keyword cannibalization happens when you have two or more pages ranking for the same keyword. It is generally considered undesirable. This article will help you decide whether you have a keyword cannibalization problem and, if so, how to solve it. Is keyword cannibalization always problematic? Before fixing keyword cannibalization, check whether it is a real problem for your site. Sometimes, two pieces of content ranking can be favorable, especially with an indented SERPs. For Delish, these two pages ranking on page 1 are beneficial. In one […]
Google Search Console Regular Expressions Gets Exclusions Support
Google launched the ability to use regular expressions to do advanced filtering in Google Search Console in April. But what was not supported was the ability to use regular expressions to exclude patterns in your filters. Google added support for negative matching using regular expressions in the performance reports yesterday.


