Mordy Oberstein, Head of Communications at Semrush, shared some really early data on the Google title change we’ve all been obsessed with. In short, the number of Google search results showing with the HTML title tag on the SERP dropped 77% on average and when that happened, roughly 75% are utilizing the H1 instead of the HTML title tag.
Related Posts
Google: Removing Dates On Articles Won’t Stop It From Keeping Time
Google’s John Mueller was asked if removing dates from articles would help with search rankings. John Mueller responded to that saying “even when you publish something without a date, Google still keeps time.”
Local Study: Review Recency Impacts Google Local Rankings
Another small study done by Joy Hawkins says that the recency of reviews does impact the rankings of those local business listings in Google Search and Google Maps. Like the previous studies, this was not really statistically significant but it is nice to see a case study looking at these in isolation.
Google Ads Customer Match Lists Will Work With Smart Bidding & Optimized Targeting
Google sent some advertisers emails saying “beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in your account to enhance your ad campaign performance for your goals (e.g. conversions). Today, you only experience these performance benefits when your lists are actively applied to campaigns.”
