Most SEOs do not login to Bing Webmaster Tools, a recent Twitter poll determined. The poll asked “SEO’s do you ever log in to Bing Webmaster Tools?” It had 1,220 results, which is a pretty big response.
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In search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or even converting with data-driven attribution), it’s wasted spend. Another way to frame this is the tradeoffs between efficiency and volume. The terms you are bidding on will eventually convert (unless you are bidding on utterly unrelated terms). But the question is, was that spend efficient and valuable? In this article, I will share some insights about striking the right balance between efficiency and volume, a productive […]
