Google My Business Mentor Trophy

Google has announced less than 12 days before the event kicks off that they are bringing back the Google Search Central Unconference. It is on June 21st at 3PM UTC (11am ET) and you can register over here.

I lead with I am sorry for yet reporting on another Google search ranking algorithm update – another unconfirmed one. But like I said on Friday, there seemed to be one ticking up and it seems Google did have some fluctuations from October 15th through today and the chatter in the SEO community supports it this time.

Google now has the scroll-to-text feature for sitelinks in the Google Search results. Google launched these with featured snippets in 2020 but has been testing it since 2018, and it seems to now work for some sitelinks.