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TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Sounds familiar. If the new campaign type sounds familiar, it might be because it’s almost identical to Google’s smart and Performance Max campaign types which require advertisers to put their full trust into the platform’s AI and machine learning systems. What TikTok says. From their blog post announcement, TikTok says: “Smart Performance Campaign is our first end to end automation solution that […]
Search News Buzz Video Recap: Google Search Ranking Tremors, December Was Volatile, Sex Toy Companies In Search & New Years Is Here
The week between Christmas and New Years is general slow and it was but we did have some Google search ranking jolts and tremors this week…


