Programming Note: Rosh Hashanah 5782 – Happy & Healthy Jewish New Year

Twitter is going to start paying its verified content creators for adverts served in their replies over the next few weeks. Elon Musk, who has owned the social networking site since October 2022, announced that the first block payment totals $5 million – however, he has set some conditions. What’s new: Under Musk’s new rules, content creators will receive cash for ads in their replies, but only if they are verified. In addition, the billionaire added “only ads served to verified users count”. Why we care: This […]

The launch of Perspectives poses a challenge for content creators to up their content production game. It is a step toward Google’s narrative of writing content for users first. Today, most SEO content is “keyword-first,” aiming to fill content gaps and rank for specific terms. With Perspectives, Google tells us it favors content with fresh, original viewpoints tailored for individuals rather than the most optimized content.   There’s no better way to invigorate that shift in content production mindset than creating a SERP feature that rewards content […]

Martin Splitt from Google explained the concept of centerpiece annotation, a term used in Google to define the primary content of a page or site. Martin said they are able to understand that a page’s primary topic is on A and the rest of the content on that page might not be the primary. So Google will weigh the content differently based on that, Martin said.