Google’s John Mueller said sometimes syndicating or republishing content makes sense but it never makes sense if you want to rank for the queries that those pieces of content aim to rank for. He said on Twitter “if your goal is that only your site ranks for those queries, then syndicating / republishing is a bad idea.”
Related Posts
Poll: 40% Of SEOs Say Link Building Is As Effective As It Always Was
We have heard a lot from Google recently that links are just not as significant of a ranking factor in Google Search as they used to be. But 40% of SEOs still feel link building is as effective now compared to a few years ago. 60% of SEOs think it is less effective compared to a few years ago.
New on Google Local Search Results Label
Google has launched a new label in the local search results, both the local pack in Google Search and in the Google local results in Google Maps. The new label reads “new on Google” with an announcement speaker blue icon.
Google: When Unindexing Pages From Search Use Noindex, Not Robots.txt
Google’s John Mueller said on Twitter that when you want to “unindex,” remove indexed pages from Google Search, you should not block Google with robots.txt, but rather use noindex. He said only unindex pages when if you don’t care if the page doesn’t rank but if you want it to rank, then improve the page.
