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This day in search marketing history: January 5
Google AdWords introduces click-to-call ads In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website.” What Google was saying, simply, was that it would allow phone numbers to display in ads […]
Trends That Will Shake Up The SEO World In The Future
Nicolas Bouchand posted on Twitter that he is working on his thesis and selected SEO as the subject. He asked on Twitter “What do you think are the trends that will shake up the sector and that will absolutely have to be mastered?” John Mueller of Google retweeted it and I thought the responses were interesting.
