About a month ago, Google made a change to the snippet titles it shows in its search results, then confirmed that change a week after it was launched. The SEO community went a bit nuts about the changes and Google said, hold on, we are listening, we will adapt. Google may have begun to roll out some of those changes based on the feedback it has received.
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April 2023 Google Webmaster Report
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Google Says Writing SEO Case Studies Are Quite Challenging
Google has this SEO case studies and success stories page since 2019 and they have updated it a few times, I believe, since. Recently, someone Mariachiara Marsella asked John Mueller if Google can add new case studies.
Each Google Core Updates Can Affect Search Rankings Differently
Google’s John Mueller clarified on Friday that when Google pushes out new core updates that each one can be unique and impact Google’s core rankings differently. So if your site is impacted by one, it might not be impact by another core update.


