Google Search Update 9/16, Google Search Console Bugs, Google Ads Keyword Matching & More

To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer. If your brand lacks a pristine golden record for each customer, join John Nash, chief marketing and strategy officer at Redpoint, as […]

I can’t believe I am writing another post about another soul in the search marketing space passing away at an early age. Bob Gladstein, someone who has been part of the search community for probably two-decades or so, unexpectedly passed Friday night at the age of 57.