Google announced a new tool to help you import your offline conversion data into Google Ads. Yes, this is about giving Google your first-party data so you can do better targeting and to help you measure your offline conversions.
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Google Adds Asian Owned Business Attribute For Business Profiles
Google has added yet another business attribute for Google Business Profiles – Asian-owned businesses. This is a new label that can be added to your business in Google Maps and Google Search “making it easier to find Asian-owned businesses in their own community,” Google said.
Apple Business Connect: Your guide to getting started
Apple recently launched Business Connect to enable businesses to easily claim and optimize their Apple Maps locations. Getting started as a single or multi-location business only takes a few minutes. Once you have set up and claimed your locations, you will have access to view and edit your Place Cards. This includes: Updating your location details. Adding photos. Publishing showcases. Reviewing the performance and engagement of your locations on Apple Maps. Apple Business Connect offers three different workflows: Small businesses. Enterprise brands with 25 or more […]
Money-Saving Placement Exclusion Script for Google Ads via @sejournal, @siliconvallaeys
Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set. The post Money-Saving Placement Exclusion Script for Google Ads appeared first on Search Engine Journal.
